moulded shoe

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Posts tagged advertisement

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When Modified Last was ‘Normal’

This is an undated vintage flyer from our shop. Notice the Modifed last as the ‘Normal’ model. The address and phone number is the same today as it was back then. I find it amazing that there was a time when our shoes cost $22.95. (If you ask some of the veterans at Alden, they recall selling shoes for much less.) 

Filed under alden footwear vintage advertisement

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Two of our most popular and comfortable lasts are the Trubalance and Modified Lasts. While they are very similar in many aspects, the differences in fit and shape are clear.
Alden Vintage Advertising - “All feet are not created equal.”

Two of our most popular and comfortable lasts are the Trubalance and Modified Lasts. While they are very similar in many aspects, the differences in fit and shape are clear.

Alden Vintage Advertising - “All feet are not created equal.”

Filed under alden vintage advertisement

6 notes

Unfortunately a lost art-form, there once was a time when you bought a pair of shoes they not only needed to fit your size, but also your foot shape. Alden keeps the principles of fitting by offering many lasts to achieve the best result. An expert shoe fitter (who is not just a salesman) can help you find the right last for your feet.

Alden Vintage Advertising - “Alden fits every foot.”

Filed under advertisement vintage alden